PROFESSIONAL SUMMARY

I am a creative visionary with over 20 years at the forefront of digital innovation and brand storytelling.

My passion lies in leading cross-disciplinary teams to craft immersive, impactful narratives that bolster brand loyalty, enhance audience engagement, and drive business growth.

With a deep understanding of emerging technologies and global market strategies, I am committed to leveraging creativity and collaboration to create transformative solutions that drive meaningful results for forward-thinking organizations across various industries.

TRANSFORMING BRAND ENGAGEMENT

My career is distinguished by a relentless pursuit of creative excellence and strategic innovation, focusing on elevating brand engagement across a variety of touchpoints. Leading a global team of over 50 creatives, I have pioneered compelling brand, advertising, social, digital, and experiential campaigns for leading and globally recognized brands across various industries. Our award-winning work has significantly amplified brand visibility, deepened user engagement, and enhanced conversion rates, consistently delivering measurable results for our clients.

LEADING CREATIVE TEAMS

Guiding teams towards remarkable achievements, I've championed a workspace where collaboration, creativity, and empowerment flourish. This approach has nurtured a supportive and innovative culture, adept at transforming challenges into milestones and fostering environments that encourage creativity and innovation. My leadership style is centered on nurturing talent, fostering growth, and driving a culture of excellence that consistently delivers exceptional results.

SKILLS & EXPERTISE

  • Proficient in marketing, advertising, brand strategy, and creative direction, covering a broad range of platforms, industries, and audiences.

  • Experienced in leading remote, cross-functional teams throughout the U.S. and internationally.

  • Extensive expertise in harnessing cutting-edge technologies and platforms to bolster team efficiency and foster a culture of creative innovation.

  • Exceptional ability in crafting narratives and experiences that resonate with global audiences, propelling brand loyalty and business growth.

PROFESSIONAL EXPERIENCE

Fractional Executive Leadership, Strategic Advisory Roles, 2023 – Present

  • Leveraging extensive experience in marketing and creative direction to guide companies through pivotal growth phases. My work includes formulating brand and go-to-market strategies, driving digital and experiential marketing initiatives, and integrating cutting-edge AI technologies for product innovation

  • Currently serving as a strategic advisor to "When," an AI-powered platform, directing the development of its brand and go-to-market strategy. This role underscores my ability to harness technology in crafting strategic narratives and solutions that engage target audiences.

Executive Creative Director, Designory, TBWA Worldwide, 2014 – 2023

  • Orchestrated the growth of my creative group from 5 to over 50 global professionals, marking a significant contribution to the agency’s broader success.

  • Led innovative campaigns for tech-savvy brands such as HP, TikTok, and Coinbase, showcasing a strong alignment with digital creativity and innovation.

  • Upheld global brand consistency across diverse content and campaigns for clients, ensuring seamless, engaging user experiences.

  • Utilized emerging technologies to engage a wide audience range, enhancing brand loyalty and setting benchmarks in digital creativity.

  • Fostered an environment of creativity and collaboration, motivating the team to achieve outstanding results.

Creative Director, Core Twelve, 2012 – 2013

  • Orchestrated innovative, multi-platform digital marketing and experiential campaigns for clients such as Nike, and Mercedes Benz, amplifying consumer engagement and loyalty.

Creative Director, VerveLife (now VL Group), 2006 – 2012

  • Conceptualized and executed custom music solutions and live event activations, creating innovative brand experiences for clients such as Axe, Coca-Cola, and others. Leveraged music to engage audiences and establish distinctive brand narratives, significantly shaping cultural trends.

AWARDS & RECOGNITIONS

Honored with more than 30 industry accolades throughout my career, including a Platinum MUSE Award for HP in 2022, Best in Class from The One Club in 2021, a Webby Award, and most recently a Silver Addy for the Omen Brand Campaign / Photography.

EDUCATION & CERTIFICATIONS

  • BFA in Graphic Design, American Academy of Art

  • AI: Implications for Business Strategy (In Progress), MIT

  • Digital Marketing & E-commerce, Google

  • Member, Contributor, and Mentor, Chicago Interactive Marketing Association (CIMA)

  • Judge, Effie Awards – Evaluating effective creative with insights and expertise