
HP | ENVY X360 LAUNCH CAMPAIGN & CONTENT
Empowering the gig economy.
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In an era where the gig economy is on the rise, HP sought to position the Envy x360 not just as a device, but as an enabler for modern workers. The challenge was to craft a narrative that would resonate with this dynamic audience and depict the HP Envy x360 as an integral tool in their arsenal.
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Recognizing the significance of genuine human connections and rich narratives, we designed a campaign tailored to the gig economy. By focusing on real stories of gig workers, we aimed to showcase how the HP Envy x360 could integrate seamlessly into diverse lifestyles, enabling work on-the-go.
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Our approach led to the creation of content centered around Alex, a gig worker whose story exemplified the flexibility and efficiency that the HP Envy x360 offers. Through a series of content pieces, we illustrated how the device blended into his daily life, enabling him to work wherever and whenever.
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By tapping into real stories and genuine needs, the campaign not only resonated deeply with the target audience but also bolstered the position of the HP Envy x360 as a must-have tool for the modern worker.
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Audience Research & Insights
Campaign Strategy & Ideation
Product Messaging & Narrative Development
Art Direction & Visual Design
Product Photography
Lifestyle Photography
Digital & Social Media Content
Video Production & Storytelling
Photography Direction
Interactive Feature Design
Performance Analytics & Reporting
Meet Alex - The Gig Worker (:60)
Making big ideas, bigger.
This campaign goes beyond conventional marketing to forge a genuine connection with today's dynamic workforce.
Highlighting the HP Envy x360 as indispensable, we focus on real stories like Alex's, a gig worker whose life exemplifies the device's role as a lifeline for creativity, flexibility, and productivity. It's an invitation to see technology as a transformative element in our work lives. Dive into the strategy, creativity, and technology behind a campaign that's more than a launch—it's a step towards redefining productivity for the gig economy.
Flexibility :30
Muligigger :30
Art as a Way to Communicate (Extended Cut) 01:45
HP Envy Hype Video - In Your Element (:40)
HP Envy Hype Video - Big Ideas (:50)
The full spectrum of engagement.
From product excellence to real-life stories.
Diving deeper into the HP Envy x360 campaign, we transition from the compelling narrative of Alex to showcase the broader engagement strategy that defines this launch. This section highlights our dynamic range of content—animated product videos that articulate the sleek functionality and design of the Envy x360 with the same finesse found in leading tech revelations. While Alex's journey remains a cornerstone, our campaign's canvas stretches further to include a vibrant gallery of gig workers. These visuals, alongside Alex, serve as the faces of versatility and innovation inherent to the modern professional’s lifestyle. From captivating social media snippets to detailed ads and web page designs, every asset crafted for this campaign contributes to a cohesive story. It’s a narrative that celebrates the gig economy's diversity, underpinned by the HP Envy x360 as a pivotal tool for creativity and productivity. Through this rich collage of content, we not only highlight the product's features but also reaffirm its role as an essential partner for today’s dynamic workforce.










